AVANTGARDE Collection by Italon: The New Era of Concrete
We’re used to thinking of concrete as a cold material suited for industrial style and commercial spaces. But what if we looked at it differently — as a tool to bring the most original ideas to life? The new Avantgarde porcelain stoneware collection by Italon is more than just another launch. It’s a style manifesto, where cutting-edge technology and high performance meet the refined aesthetic of polished concrete. It’s not just a product range — it’s a philosophy, where minimalism gains charisma and the strictness of textures enhances the sophistication of architectural solutions.
DIVERSITY OF TEXTURES, NEW EMOTIONS
The core of the series includes five concrete-inspired shades — Pure, Dust, Silver, Iron, and Black. Their hallmark is a neutral base enhanced by scattered inclusions of varied shapes. For greater realism, the surface texture of the porcelain stoneware recreates the subtle structure of real concrete. Each tone serves as a flawless foundation for any design project.
These neutral concrete tones offer wide creative potential for unique combinations. The Avantgarde range is enriched with two marble-effect porcelain tiles — Calacatta Warm and Exclusive Green — that emphasize the uniqueness of each project. This fusion transforms the industrial character of concrete into a material of refined elegance.
The Avantgarde palette is further enhanced with two wood-look tiles — Oak and Pepper. They add warmth to the space, creating an appealing contrast with the cooler tones of the collection. These two soft shades, with their expressive textures, echo the inclusions in the concrete tones while preserving the minimalist spirit.
THE CHARM OF DECORS
To add a bold accent to any design, the collection includes a selection of decorative elements.
The Luxor mosaic with geometric patterns and golden accents, the Spectrum mosaic inspired by glass blocks, and the Magic mosaic with a precious metal effect are excellent choices for feature areas or shower wall cladding.
MAXI FORMAT, MINIMUM JOINTS
In addition to standard formats, Avantgarde offers a maxi format of 120×278 cm, available in three concrete colors — Pure, Silver, and Black — and two marble tones — Exclusive Green and Calacatta Warm.
Fewer installation joints enhance the visual continuity of surfaces, making interiors appear more seamless and expansive.
INTERIOR AND EXTERIOR: A UNIFIED STYLE
Terraces, courtyards, gardens, pools — Avantgarde also includes outdoor porcelain stoneware in the X2 line, featuring an anti-slip surface in a new 60×120 format, available in Pure, Silver, and Black. This allows for a consistent design language between indoor and outdoor spaces.
With 5 concrete tones, 2 marble variants, 2 wood-effect shades, and several types of decorative elements, Avantgarde makes it possible to create holistic, cohesive projects in the Full Design Project concept. The collection encourages bold combinations and striking material contrasts that feel harmonious thanks to its carefully curated palette.
