Italon Open Week 2025
From March 31 to April 4, the flagship Italon showroom in Moscow hosted the event-filled Italon Open Week — a week dedicated to dialogue with the professional community, inspiration, and discovering the latest brand innovations.
Italon Open Week was a week dedicated to dialogue with the professional community.
During this week, the flagship showroom transformed into an open platform for communication, experience exchange, and live emotions.
The main focus was the Avantgarde collection: a contemporary take on polished concrete with a sophisticated character and excellent porcelain stoneware properties.
The minimalist palette of concrete screed, unusual and expressive types of marble, warm and concise wood, luxurious and vibrant decors — every element of the series sparked genuine interest among designers, architects, and partners who came to explore the collection in person.
During the Italon Open Week, guests were not only presented with detailed presentations of new products but also had the opportunity to meet colleagues, business partners, and official brand representatives, all in a cozy yet professional atmosphere, making everyone feel part of a larger design community.
Exclusive Presentations of the Avantgarde Collection
The exclusive presentations of the new products, which took place on April 1, 2, and 3, were particularly significant. These were conducted by the designer of the Italon collections, who shared the philosophy and details of the material creation process. In an intimate atmosphere, guests had the opportunity to hear firsthand how ideas are born, what inspires the Italon team, and how the journey goes from concept to final collection.
The brand’s marketing director shared behind-the-scenes details of the development: how materials are carefully selected, how the palette is formed, and which cultural and architectural images become the starting point for new series.
One of the most memorable moments was the demonstration of a real concrete screed fragment, brought from Italy.
Comparing it to the porcelain stoneware, guests were amazed by the precision of the texture transfer: the difference between the original and the tile was almost imperceptible.
To immerse in the new atmosphere, the updated showroom interiors showcased ready-to-use material combinations and stylistic solutions, as well as Avantgarde branded fragrance diffusers, which each guest received as a gift.
Another highlight of the presentation was the prize draw: at the end of the event, five lucky winners were selected to receive stylish Italon-branded backpacks.
This pleasant surprise highlighted the friendly and festive atmosphere of the event.
We thank everyone who was able to participate in Italon Open Week — for their interest, professional feedback, and warm atmosphere. It was important for us not only to present the new collections but also to create a comfortable space for warm meetings, idea exchanges, and inspiration.
See you soon — at our showroom and at future events!
